Description
At long last, the story of how an illegal cross-country race, the Cannonball, came about, as told by the man who made it happen. Retired journalist and media industry entrepreneur Brad Niemcek reveals how the PRDA’s infamous “non-stop” Cannonball van got beat, and talks about his days promoting the Can-Am racing series, why a sport created for “gentlemen racers” evolved into a worldwide commercial playground, and how a freelance assignment for the Ford Motor Company led to his entry into the satellite TV news business. The story includes his Wisconsin youth, his tour as an Air Force linguist, then a journalism student, newspaper reporter, motor racing publicist, and finally his work for CNN and the New York Yankees.
